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An e-commerce website is a website that allows customers to buy and sell goods or services online. Some of the advantages of an e-commerce website are:
• It increases the reach and visibility of the business, as it can attract customers from different locations, regions, and countries.
• It reduces the operational costs and overheads of the business, as it does not require physical stores, staff, or inventory.
• It improves the customer experience and satisfaction, offering convenience, speed, variety, and personalization.
• It enables the business to collect and analyze customer data, such as preferences, behaviour, and feedback, which can help in marketing, product development, and customer service.
• It facilitates the integration and automation of the business processes, such as order processing, payment, delivery, and customer support.
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